inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

Krafton's latest release, inZOI, has achieved a remarkable feat by selling 1 million copies within just one week, marking the fastest sales milestone for any game published by the South Korean giant. Launched in Early Access on PC via Steam on March 28, inZOI quickly captured attention, albeit for unexpected reasons. Players discovered a glitch allowing them to harm children in-game, which Krafton swiftly addressed, labeling it an "unintended bug" and issuing a patch to rectify the issue.

Despite this early controversy, inZOI has garnered a 'very positive' user review rating on Steam. The game also made waves on Twitch, peaking at 175,000 concurrent viewers and securing the third spot in the Games category. Its popularity was further evidenced by its ascent to the top of Steam's Global Top Sellers List within a mere 40 minutes of its launch.

The in-game user-generated content (UGC) platform, Canvas, experienced significant engagement with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This robust community involvement underscores the game's appeal and the enthusiasm of its player base.

IGN's Early Access review of inZOI awarded it a 6/10, praising its visually striking design and ambition but noting a lack of depth at this stage. Krafton credits its pre-launch promotional efforts and ongoing community engagement for building trust and momentum leading up to the release. The company highlighted the inZOI global showcase and demo build as particularly effective in generating interest.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience through Early Access, emphasizing Krafton's commitment to fostering it as a long-term franchise IP through active communication with players.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton plans to roll out future updates that will include new content, such as mod support and new cities, with all updates and DLC available for free until the full release. In response to player feedback, Krafton has committed to applying quick fixes through hotfixes throughout April, acknowledging the scale of inZOI's global community as a "next-level experience" and admitting to some trial and error in finding the best ways to communicate with players.