Activision Finally Admits It Uses Generative AI for Some Call of Duty: Black Ops 6 Assets After Backlash Following 'AI Slop' Zombie Santa Loading Screen

Activision, the developer behind the popular Call of Duty series, has officially acknowledged the use of generative AI in the development of Black Ops 6. This admission comes nearly three months after fans raised concerns about the use of AI, particularly pointing out what they referred to as "AI slop" in the game's loading screens, such as the infamous Zombie Santa, or 'Necroclaus,' image.

Following the release of the Season 1 Reloaded update in December, the Call of Duty community quickly spotted signs of AI-generated content in various aspects of Black Ops 6, including loading screens, calling cards, and instructional art for Zombies community events. The focal point of criticism was the Zombie Santa image, which appeared to depict the undead Father Christmas with an extra finger—a common flaw in AI-generated imagery where hands are often mishandled.

Another image showcasing a new Zombies community event featured a gloved hand that appeared to have six fingers and no thumb, further fueling speculation about the use of generative AI. The controversy around the Zombie Santa image prompted a deeper examination of other images within Black Ops 6, leading some fans to question the authenticity of artwork in paid bundles. Redditor Shaun_LaDee pointed out several images that displayed irregularities suggestive of AI use.

In response to community outcry and new AI disclosure rules on Steam, Activision has added a disclosure to Black Ops 6’s Steam page, stating, “Our team uses generative AI tools to help develop some in-game assets.” This comes after reports from Wired that Activision sold an AI-generated cosmetic in Call of Duty: Modern Warfare 3 last year, specifically in the Yokai’s Wrath bundle, without any mention of AI use at the time of sale.

The Yokai’s Wrath bundle, which cost 1,500 COD Points (approximately $15), was part of Activision's lucrative virtual currency system. Following Microsoft’s $69 billion acquisition of Activision Blizzard, significant layoffs were reported, with Wired noting that 1,900 staff members were cut from the gaming business. An anonymous Activision artist revealed to Wired that many 2D artists were laid off, and the remaining concept artists were forced to use AI in their work. It was also alleged that employees were compelled to participate in AI training sessions, highlighting a broader push towards AI within the company.

The use of generative AI is a contentious issue within the video game and entertainment industries, both of which have seen substantial layoffs in recent years. Critics argue that AI raises ethical and rights issues, and often fails to produce content that resonates with audiences. An example of this is Keywords Studios' attempt to develop an entirely AI-generated game, which ultimately failed due to AI’s inability to replace human talent, as reported to investors.