New York fashion house Coach comes to Roblox experiences Fashion Famous 2 and Fashion Klossette

Coach and Roblox: A High-Fashion Metaverse Collaboration

Luxury New York fashion house, Coach, is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their "Find Your Courage" campaign. Launching July 19th, the collaboration introduces exclusive virtual items and themed environments.

This immersive experience features two distinct worlds:

• Floral World (Fashion Klossette): Explore a charming daisy-filled design studio.
• Summer World (Fashion Famous 2): Discover a vibrant New York subway-inspired stage set amidst pink fields.

Players can acquire both free and premium Coach items within the games. Free Coach items are available for all, while select pieces from the Coach 2024 Spring Collection can be purchased using in-game currency. Participate in the signature catwalk challenges showcasing your unique Coach-inspired style.

Roblox: A Virtual Runway for High Fashion

The collaboration highlights Roblox's growing influence as a promotional platform, particularly within the Gen Z demographic. Roblox's own research indicates that 84% of Gen Z players report their avatar's style impacting their real-world fashion choices, transforming Roblox into a significant virtual wardrobe for many. This partnership demonstrates the platform's expanding reach across diverse industries, from film and gaming to high fashion.

If you're not a Roblox player, check out our lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.