LEGO Launches In-House Gaming Projects

LEGO CEO Niels Christiansen has shared exciting news about the company's future, highlighting a strategic move to broaden its digital footprint through video game development. The iconic toy maker plans to craft gaming experiences both independently and in collaboration with other developers. Christiansen stated, "We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." This approach underscores LEGO's commitment to engaging its audience in new and innovative ways.

This expansion into the digital realm does not mean LEGO will cease licensing its brand to third-party developers. For example, journalist Jason Schreier recently reported that TT Games, renowned for its LEGO-themed titles, is currently developing a new LEGO game, possibly linked to one of Warner Bros.' franchises.

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LEGO's most notable gaming endeavor to date is its ongoing partnership with Epic Games. Last year, Fortnite introduced a LEGO-themed mode that swiftly became one of the game's most beloved features. This collaboration showcases LEGO's ability to integrate seamlessly into popular digital platforms.

Over the past two decades, LEGO has been closely associated with the adventure game series developed by TT Games. Although new projects from the studio have been relatively quiet, rumors are circulating about a potential LEGO Harry Potter game, inspired by the commercial success of LEGO Star Wars: The Skywalker Saga.

Furthermore, LEGO's partnership with 2K Games resulted in the release of LEGO 2K Drive, a racing game launched last year. This venture further demonstrates the brand's adaptability and versatility within the gaming industry, solidifying LEGO's position as a multifaceted player in both physical and digital entertainment spaces.