Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni’s Fall/Winter 2025 show was a groundbreaking event that seamlessly merged fashion with gaming culture, held at the iconic adidas arena in Paris, a venue typically reserved for esports tournaments. The show broke from tradition by replacing the usual front-row attendees with 200 gamers seated in ergonomic gaming chairs, actively engaged in playing Fortnite and other games during the presentation.

This innovative approach transformed the runway into a nostalgic yet futuristic scene, reminiscent of the '90s LAN parties. The set design and the entire FW25 collection were imbued with gaming culture, highlighting the synergy between technology and style.

The collection itself was rich with gaming references. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used at all-night LAN parties. Additionally, small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. The introduction of Tamagotchi bags added a playful nod to handheld gaming nostalgia.

Gaming-inspired films also influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit in Alice’s dress from Resident Evil (2002) were creatively reimagined, adding a cinematic depth that bridged digital and real-world fashion.

Coperni has consistently been at the forefront of blending technology with fashion, and the FW25 womenswear collection continues this tradition. By focusing on gaming, a field often seen as male-dominated, the brand challenges stereotypes and promotes inclusivity in fashion.

Image: instagram.com

The show was not only about the clothes but also about creating viral moments. Post-show, social media was flooded with videos of the unique gamer-filled runway, reinforcing Coperni's reputation for delivering unforgettable spectacles.

This isn't Coperni's first venture into groundbreaking fashion shows. Last season, they concluded Paris Fashion Week with a magical showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags, consistently pushing the boundaries of what a fashion show can be.

Image: instagram.com

With the FW25 collection, Coperni once again proves its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand reinvents the format, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again solidified its status as a trailblazer in modern fashion.