Ubisoft Shareholder Plots Protest Outside Paris HQ, Accuses Company of Failing to Reveal 'Discussions' With Microsoft, EA, and Others Allegedly Interested in Acquiring IPs

A minority Ubisoft shareholder, AJ Investments, plans a protest outside the company's Paris headquarters. CEO Juraj Krúpa accuses Ubisoft of mismanagement, citing declining shareholder value, poor operational execution, and a failure to adapt to market trends. Krúpa alleges a lack of transparency regarding key decisions, including the Assassin's Creed Mirage DLC partnership with the Savvy Group and undisclosed discussions with Microsoft, EA, and other potential acquirers of Ubisoft's intellectual properties, as reported by MergerMarket. Ubisoft has been contacted for comment.

Previously, Bloomberg reported discussions between Ubisoft's Guillemot family and Tencent to take the company private following several high-profile game failures, cancellations, and a plummeting share price. These talks were exploratory, and Ubisoft stated it would inform the market when appropriate.

Ubisoft's struggles include a series of high-profile game flops, layoffs, studio closures, cancellations, and repeated delays. Speculation continues about potential proposals, with some suggesting Tencent's reluctance due to the Guillemot family's desire to maintain significant control. The lack of a larger, financially capable buyer poses a challenge.

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Krúpa criticizes the multiple delays of Assassin's Creed, impacting the company's financial guidance and causing significant stock declines, allegedly benefiting institutional investors at the expense of retail investors. AJ Investments believes Ubisoft's communication with shareholders has been inadequate.

AJ Investments urges frustrated investors to join the May protest, aiming to pressure Ubisoft into actions that increase shareholder value. The protest will be called off if the ongoing strategic review, advised by Goldman Sachs and JP Morgan, yields positive results for shareholders. AJ Investments also states its readiness to sue Ubisoft for misleading investors.

This isn't AJ Investment's first action; in September, they issued an open letter to Ubisoft's board, including CEO Yves Guillemot and Tencent, expressing dissatisfaction with the company's performance and share price, urging leadership changes and considering a sale, following the disappointing launch of Star Wars Outlaws.