The Best Time to Buy a Laptop for a Good Price in 2025

Laptops are a significant investment, but strategic timing can significantly reduce the cost. While new models constantly emerge, certain periods offer substantially better deals, even on the latest technology in 2025. With President's Day sales approaching, let's explore the optimal times to purchase a laptop.

Best Times to Buy a Laptop in 2025:

Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School Season New Hardware Releases

Black Friday / Cyber Monday:

These sales events are prime opportunities. New laptop hardware typically launches early in the year or around October, leading to substantial discounts on previous-generation models, especially those released before or after CES (Consumer Electronics Show). This clearance strategy applies to various brands, including MacBooks, which often see price drops following new model releases. Retailers aggressively discount to make room for new inventory. While not the newest models, savings of 20-30% are common. Combined with Black Friday/Cyber Monday promotions, significant savings are possible. Black Friday falls on November 28th, 2025, but deals often start in late October. Expect deals shortly after Amazon's October Prime Day event.

Amazon Prime Day:

Amazon's Prime Day offers deals, though laptop discounts may not be as dramatic as Black Friday. However, it's a good time for budget-conscious buyers. Prime Day is particularly advantageous for Chromebooks, which are already affordable and receive further price reductions. The reliance on web browsers minimizes hardware concerns. Prime Day 2025 is anticipated around mid-July, similar to previous years.

October Prime Day:

Amazon's October Prime Day event mirrors the summer sale, offering similar discounts before the holiday season. While laptop deals are fewer than Black Friday, it remains a viable option for fall purchases.

Other Sales Events:

Beyond Black Friday and Prime Day, retailers frequently offer discounts on electronics during holidays like President's Day (already announced sales at Best Buy), Memorial Day, Labor Day, and the Fourth of July.

Seeking the Latest Technology:

For those prioritizing the newest models over price, it's best to wait for announcements from Nvidia, Intel, or AMD regarding new laptop hardware. CES 2025 showcased new laptops emphasizing AI assistants and Mini-LED displays, with significant advancements in gaming laptop graphics (e.g., Razer's RTX 5090 laptops).

Ultrabook upgrades and Intel's U-series processor releases are less predictable, requiring close monitoring of tech news and rumors.

New Hardware Impacts Pricing:

New hardware releases immediately reduce prices of previous generations. While purchasing a slightly older model might seem less appealing, generational improvements are often incremental. The performance difference between, say, 13th and 14th-gen Intel processors, is often negligible for everyday tasks.

Monitoring new hardware releases and then capitalizing on deals for last-generation laptops is a highly effective strategy, applicable to MacBooks as well. New MacBook releases often lead to significant discounts on previous models in the used market.

Currently Affordable Laptops:

If immediate purchase is preferred over waiting for sales or new releases, consider these budget-friendly options:

Dell XPS 13: A strong MacBook alternative. $999.00 (See Dell)

ASUS TUF Dash 15: A budget-friendly gaming laptop (under $2,000). $1,149.99 (See Amazon)

Microsoft Surface Pro 9: A top detachable laptop. $1,399.99 (See Best Buy)

Apple MacBook Air M2 (2022): Excellent for everyday use. $1,665.00 (See Amazon)