Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year

Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This aggressive expansion is fueled by Sony's significant investment and acquisition of a 10% stake.

Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined the strategy. Leveraging Sony's global distribution network, Kadokawa plans significant overseas expansion. A medium-term plan projects 7,000 titles by fiscal 2025, demonstrating confidence in achieving the ultimate goal. To support this growth, editorial staff will increase by 40%, reaching approximately 1,000 employees.

This expansion includes a "media mix strategy," adapting existing IPs into anime and games. Natsuno emphasizes creating a system where diverse content leads to major successes.

This collaboration benefits Sony significantly. With Crunchyroll's extensive subscriber base, Kadokawa's IPs will enrich its anime offerings. Sony's interest in multimedia expansion, including live-action adaptations and international distribution, aligns perfectly with Kadokawa's ambitions.

Kadokawa's impressive IP portfolio includes titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, alongside video game IPs such as Elden Ring and Dragon Quest.

The partnership promises a significant expansion of both companies' reach and influence in the global entertainment market.