Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.

This reach score is a proprietary metric, calculating the daily engagement with a brand's content across apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.

Pokémon's dominance is largely attributed to its App Games category performance, scoring 50,546 points (80% of its total score). The continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket significantly boosted these numbers. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also expanded Pokémon's reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures, under The Pokémon Company umbrella (established in 1998), the franchise benefits from coordinated brand management.