King & Flexion Partner: Candy Crush Solitaire Hits Alternative App Stores

King is making a significant move with the upcoming launch of Candy Crush Solitaire, its first simultaneous release across multiple platforms. This strategic launch, facilitated by a partnership with Flexion, will see the game debut on the Samsung Galaxy Store, Huawei AppGallery, and other alternative app stores. This marks a departure from King's traditional reliance on Google Play and the iOS App Store, suggesting a growing interest in diversifying distribution channels.

King's decision to simultaneously launch Candy Crush Solitaire on alternative app stores is a noteworthy development. The company's immense success with its match-three puzzle games, generating revenue comparable to that of small countries, makes this strategic shift all the more interesting. This simultaneous launch indicates that King views these alternative app stores as viable avenues for reaching a broader audience, a significant departure from treating them as secondary distribution channels. The move strongly suggests that major gaming companies are increasingly recognizing the potential of these alternative platforms.

The partnership with Flexion underscores King's commitment to exploring alternative app stores. For those interested in learning more about one of these platforms, the Huawei AppGallery awards for 2024 offer a glimpse into the successful apps of the past year.