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Ubisoft Unveils New Financial Strategy Amid Assassin's Creed Shadows Scandal

Ubisoft is currently considering the establishment of a new company aimed at attracting investors and focusing on the sale of major franchises like Assassin's Creed. According to Bloomberg, the gaming giant is preparing to sell a stake in this new entity and has initiated discussions with potential
By Jack
May 15,2025

Ubisoft Unveils New Financial Strategy Amid Assassin

Ubisoft is currently considering the establishment of a new company aimed at attracting investors and focusing on the sale of major franchises like Assassin's Creed. According to Bloomberg, the gaming giant is preparing to sell a stake in this new entity and has initiated discussions with potential investors, including Tencent, and several international and French funds. The projected market value of this new company is anticipated to surpass Ubisoft's current valuation of $1.8 billion.

However, the creation of this new entity remains in the discussion phase, and Ubisoft has not yet made a final decision. The outcome hinges significantly on the performance of their upcoming release, Assassin's Creed Shadows, for which the company has set high expectations. Ubisoft reports that pre-orders for the game are moving forward steadily.

Amidst these developments, Ubisoft faces another controversy in Japan. Takeshi Nagase, a member of both the Kobe City Council and the Hyogo Prefectural Assembly, has voiced strong objections to the depiction of religious elements in Assassin's Creed Shadows. He finds it offensive that players can engage in actions such as attacking monks in temples or shooting arrows at sacred structures. Additionally, Nagase is particularly upset about the portrayal of the renowned Engyō-ji temple in Himeji, where the character Yasuke is shown entering with dirty shoes and damaging a sacred mirror.

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