Ubisoft Hypes Assassin's Creed Shadows, But Falls Short

It's been some time since we last discussed Ubisoft, but with the imminent release of Assassin's Creed Shadows next Thursday, the stakes are high. The success of this game could very well shape the future of the entire company.

Today, Ubisoft’s official channel released a new video dedicated to the game. While you might expect this to be the launch trailer, it's actually labeled as a TV commercial, which raises some interesting points.

The video itself isn't the problem—it's smooth, cinematic, and visually impressive. However, the concern lies in Ubisoft's choice to push the game through traditional media. Uploading a TV ad to their YouTube channel is an unusual move. While there's nothing inherently wrong with this approach, it might not be the most confidence-inspiring strategy for the game's release.

Let's move beyond speculation. The video does an excellent job of highlighting the unique gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, yet it's important to remember that you can't judge the entire game based on a one-minute cinematic. We'll have to wait until the release to get the full picture.