January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack
The gacha game market continues to generate significant revenue, with January 2025 figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.
Image: ensigame.com
Trailing behind Genshin Impact, Pokémon TCG secured a strong second place with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.
Conversely, Honkai: Star Rail experienced a decline, earning $50.8 million, while Zenless Zone Zero saw a significant drop, with revenue halved to $26.3 million compared to December 2024's $57.9 million.
It's important to note that these rankings reflect revenue solely from mobile platforms. While some games, like miHoYo's titles, also have PC versions, this data focuses exclusively on mobile earnings. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS revenue as a basis for estimation.