Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), alongside enhanced game mechanics, new areas, and game modes. The Hoshimi Miyabi banner was particularly instrumental in driving this record revenue.

Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual post-update spending decline within a week, Zenless Zone Zero maintained daily revenues exceeding $1 million for over 11 consecutive days, and even surpassed $500,000 per day after two weeks.

While a significant achievement, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.