Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto VI. Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite Ubisoft's current practice of pushing for more expensive, expanded editions.
Ball's assertion that a $100 price tag could be a saving grace for the industry previously went viral, positioning Rockstar and Take-Two as potential industry leaders in this pricing shift.
Rockstar's plans for 2025 include significant updates to Grand Theft Auto V and Grand Theft Auto Online on PC, bringing it in line with the PS5 and Xbox Series X|S versions. While specifics are scarce, the update likely extends beyond mere visual enhancements.
The possibility of expanding the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series consoles, to PC users is high. Additionally, features absent from the PC version of Grand Theft Auto Online, such as Hao's high-speed car modifications, could be introduced. This suggests the arrival of extreme turbo-tuning on PC is a strong possibility.