Clash Royale has teamed up with Michael Bolton—yes, that Michael Bolton—in a surprisingly delightful collaboration. The iconic Barbarian has undergone a transformation, becoming the "Boltarian," complete with a mullet and handlebar mustache. This unusual partnership features a new music video for Bolton's hit song, "How Am I Supposed to Live Without You," specifically created to re-engage lapsed Clash Royale players.
This isn't just a silly video; the song will also be available on major music streaming platforms. While there's currently no announced rewards campaign to incentivize returning players, Supercell is clearly hoping the Boltarian's vocal charm will be enough to draw them back.
The collaboration, while unexpected, follows Supercell's trend of high-profile celebrity partnerships, including Erling Haaland in Clash of Clans and Gordon Ramsay in Hay Day. However, the effectiveness of a parody music video in attracting lapsed players remains to be seen. Hopefully, further in-game promotions or a return campaign will be announced to bolster this unique marketing strategy.
In the meantime, if the Boltarian's serenade has lured you back to Clash Royale, be sure to consult our updated tier list to optimize your gameplay!