Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, given its central role in your home entertainment setup. Opting for a budget model might seem tempting, but it often leads to compromises in picture quality and longevity. Instead, aim to find the best TV for your gaming and streaming needs without breaking the bank. Fortunately, TV deals are available throughout the year, ensuring you don't have to pay full price if you time your purchase right.

While Black Friday and Cyber Monday are renowned for their substantial discounts, they're not the only times to snag a great deal. These sales events are perfect for securing the deepest savings, especially on the best gaming TVs and quality 4K TVs. However, other periods offer significant savings as well.

In the lead-up to the Super Bowl, a major TV-watching event, you'll find enticing discounts. This period coincides with manufacturers launching new models in the spring, making it an excellent time to purchase older models at reduced prices. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer great opportunities for savings.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, traditionally a massive in-store shopping day following Thanksgiving, has evolved into a weeks-long event in November, featuring deep discounts across various products. TVs, in particular, see some of the year's most significant price drops, making it an ideal time to buy. You can find budget-friendly options perfect for secondary rooms or high-end models released earlier in the year at reduced prices.

Originally focused on in-store shopping, Black Friday now includes online deals as well. However, the best in-store offers often sell out quickly, so if you're after a specific model, act fast during the 2025 sales.

Cyber Monday, the online counterpart to Black Friday, offers similar deals through online retailers. Amazon's Prime Day, which occurs in the summer and now in October, features limited-time TV deals with restricted stock. Other retailers like Best Buy and Walmart also participate, offering comparable in-store and online sales.

Before the Super Bowl

Following the holiday rush, the Super Bowl presents another prime opportunity for TV purchases. Retailers restock in mid-January to early February, leading to great deals on TVs, especially larger screens. Older models typically see the best discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil new models. This prompts retailers to clear out older stock, making it a strategic time to buy.

Springtime

Spring is when major brands like Samsung, LG, Sony, and TCL release their latest TVs, starting around March and continuing through Memorial Day. This period offers discounts on last year's models as retailers make room for new inventory. Since changes between model years are often minimal, opting for an older model won't mean missing out on significant features.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day has expanded to include sales from other retailers like Walmart and Best Buy. Held in mid-July, Prime Day offers deep discounts on TVs, though primarily on older models. Keep an eye on the site, as deals are frequently updated during the event. While Prime Day is excellent, Black Friday generally provides more extensive sales across all retailers.

Holiday Weekends

If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day offer decent TV deals. These discounts may not be as substantial, and selection might be limited, but you can still find good offers. Currently, Presidents' Day sales at Best Buy, ending on February 17, are a great opportunity to find deals.

Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding TV release cycles is crucial for securing the best discounts. Manufacturers announce new models at CES in January, with releases starting in spring around March. Older models see deeper discounts during this time, while new models often don't see price drops until the fall. Waiting until Black Friday and Cyber Monday can yield the best deals on the latest TVs.

TV Brands With New Products

Major TV brands release updated models annually. Here's a look at what's new in 2025:

Samsung

Samsung focuses on high-end TVs, with limited budget options. The 2025 lineup offers minor upgrades from last year, including improved brightness, enhancements in mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's 2025 OLED evo TVs feature AI personalization and upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, reducing lag and frame stuttering for gamers.

Hisense

Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for enhanced gaming. The 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

Vizio made minor improvements to its 2024 TVs, removing the top-line P-series. The mid-range M-series and budget V-series remain, with the D-series offering affordable 1080p options.

TCL

TCL revamped its lineup in 2024 with Q- and S-series, introducing the flagship QM8. At CES 2025, they unveiled the entry-level Mini LED TV, QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku, known for streaming devices, launched its own TV lineup in 2024, ranging from 24 to 75 inches. The Roku Plus models come with the Voice Remote Pro, while the Roku Select models feature the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.

Top Budget TVs You Can Buy Now

If you're ready to shop, here are some of our top budget TV picks for 2025:

Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon!

TCL 55Q750G

1Experience stunning QLED visuals with impressive contrast and brightness, capable of hitting 144Hz in 4K with VRR enabled, all at an affordable price. See it at Amazon!

Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon!