Hyundai partners with Kartrider Rush+ for exciting new collaboration

When it comes to promoting their latest vehicle, car manufacturers have numerous options at their disposal. From slick advertising campaigns to celebrity endorsements, the possibilities are endless. But what if you could showcase your new car to millions of gamers in the form of an in-game kart? That's exactly the approach Hyundai has taken as they once again team up with KartRider Rush+!

Nexon's popular kart racing game is set to welcome back the renowned manufacturer with the introduction of the new Insteroid concept car kart. Designed by Hyundai Motors Europe Design Center, this kart is inspired by the INSTER, an innovative electric SUV from Hyundai. The Insteroid isn't the only exciting addition; players can also grab the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme. And that's not all! A celebratory event, running until April 28th, offers players a chance to win 30 Lucky Star Jewels by using a Boost Shard at least once in-game. These jewels can then be exchanged for items through the Starlight Treasure Hunt.

Notably, the Insteroid is not just a digital kart but also a real-world concept car. While it may not hit the production lines anytime soon, it serves as a powerful promotional tool. Dare I say, it's certainly a lot more stylish than the Cybertruck in Fortnite, in my humble opinion.

If KartRider Rush+ and this latest collaboration with Hyundai aren't enough to draw you in, why not take a break and check out our list of the top five new mobile games to try this week? See what else has been launched in the last seven days and find your next gaming adventure.