Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a mobile gaming giant that arguably eclipses even Clash of Clans and Angry Birds in popularity, is expanding its reach beyond the digital realm. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics. Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes, hitting shelves soon.

But that's not the sweetest part. To celebrate the launch (available February 27th), three lucky online customers will receive a $10,000 diamond ring, adding a truly dazzling element to this collaboration.

This bold marketing strategy is a refreshing throwback—no influencer collaborations here, just the surprise of a diamond ring in three random orders. It highlights the evolution of gaming merchandise, from simple t-shirts to high-end jewelry.

Not a Candy Crush fan? If this collaboration makes you nostalgic for simpler games, check out Jump King, a retro platformer praised by Will Quick. It’s a challenging but rewarding experience that might just scratch that nostalgic itch.