The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats celebrates 12 years of quirky cat-fueled warfare! Ponos, the developer behind the wildly popular mobile game, is marking this milestone with a unique Sengoku-era ad campaign.

Ninja cats, fish cats, and even the infamous "Gross Cat"—the bizarre charm of The Battle Cats is undeniable, and its enduring popularity is a testament to its quirky appeal. This long-running tower defense title continues to thrive in a competitive mobile gaming market, prompting Ponos to launch a new advertising campaign.

This latest series of commercials plunges players into the strategic world of the Sengoku period, blending historical artistry with the game's signature humor and iconic cat food cans.

The "Way of the Cat" campaign, a collaboration with R/GA, offers a cinematic experience that’s both captivating and humorous. The ads are so engaging, they might just convince you to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we're thrilled to challenge perceptions and highlight the game's strategic depth. Our partnership with R/GA honors our history while inviting new players to experience the excitement of tactical gameplay in a fresh and exciting way,” states Ponos' COO and Managing Director, Seiichiro Sano.

Need help strategizing your feline army? Check out our The Battle Cats tier list for optimal team composition.

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.