Discover beauty for every eye, lip, and face. Join our community to earn exclusive rewards.

Sign up for Beauty Squad to receive festive rewards and surprise releases all season long!

Welcome to the beauty universe! From trending lip oils to highly effective skincare, explore top beauty picks for every eye, lip, and face through an incredible e.l.f. app experience.

Embrace your glow. This is your destination to shop, share, and find your holy grail e.l.f. products. Discover new makeup and skincare favorites with tools like Virtual Try-on, Concealer and Foundation Shade Matching, and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program offers multiple ways to earn points that you can redeem for free products and amazing rewards. Additional Beauty Squad benefits include:

• Earn points ANYWHERE you shop by uploading your receipt in the app.

• Convert points into free products, discounts on future purchases, or gift cards from popular retailers like Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Get early access to the latest launches and sales before anyone else.

• Receive a birthday gift and double points during your birthday month.

• Exclusive entry to members-only content such as our Hot as e.l.f. chart and Squad Sign quiz.*

• Advance to higher tiers for premium perks like free shipping for Icon members.

GET MORE WITHOUT SPENDING MORE.

Gain instant access to weekly e.l.f. ads, gifts with purchase, and special deals on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay current with new releases and uncover your next beauty essentials.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Experiment with virtual try-ons for all your favorite products and discover your ideal shade matches.

SWIPE TO LIKE.

Swipe right on makeup you adore using our beauty app. Explore clean beauty products with our "Swipe to Like" feature and curate your personal wishlist.

GET INSTANT HELP WHILE SHOPPING IN STORE.

Use the barcode scanner at retail locations to virtually try shades, watch tutorials, and learn about product ingredients.

ALWAYS STAY INFORMED.

Enable push and in-app notifications to be first in line for e.l.f. exclusives, new arrivals, and upcoming promotions.

TRACK YOUR E.L.F. ORDER.

Review your order history and monitor delivery status. Use the store locator to find the nearest location carrying e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.

Share makeup looks and skincare discoveries directly from product pages or virtual try-on screens.

elf. UP! Stay connected with Roblox’s dynamic tycoon adventure – where you can express your creativity as a change maker and contribute to positive global impact!

e.l.f. brings premium beauty to every eye, lip, and face. Download the app and join us today.